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4 Reasons your Business NEEDS a FABULOUS About Page on your Website!

If you're not convinced that your ABOUT PAGE is worth the time, here are some reasons why it's an important part of any website. Ever wonder how to use your about page effectively? This post will give you a lot of great tips for creating a FABULOUS page and making it work for you and your business!

SPOILER ALERT: No one likes writing their own ABOUT page, and we are here to help!

1. Your About Page is a perfect opportunity to show off your personality

Most people think that they don't need an About Page because they are not famous or have a big business. However, your about page gives you the chance to show off your personality and build trust with potential customers.  Your story is unique and people want to feel a connection with you.

Your about page is a perfect opportunity to stand out from other businesses in your niche, but most small businesses don't take advantage of this simple marketing tactic.

2. It's an opportunity to establish credibility and trust with potential clients

People are more skeptical than ever before. They research you online, they ask for references and testimonials from friends.  Think about your own web searching habits, most people I am sure you included check out the “About Page”

You need to show that your company is the real deal by showing off your experience, expertise, and achievements in a compelling way.

Your About Me Page is the perfect place to do this! It's an opportunity to establish credibility and trust with potential clients who visit your website and want to know more about your business and you.

3. You can use it as a way of highlighting what makes you different from other people in your industry

So, you're the owner of a business. You know your industry inside and out, and you have an excellent product or service to offer. But how do you get people to come in? What makes them want to buy from you? The answer is simple: tell them what makes your company different! With the right about page, potential customers will be able to quickly see what sets your business apart from everybody else's-and they'll become more likely to purchase something from you. It all starts with that first sentence on your about page...

4. The more content on your website, the better - so go ahead and add that About Page! 

The more content there is on your website, the better. That's why it’s important to add that all-important About Page to your site. You can read BloomiDesign’s about page here

You can see we want you to know everything about us - from who we are and what we do, to where and when people can find us. This way, if customers have any questions or need anything else they don't hesitate for a second before reaching out with their queries! After all, having an informative page like ours increases conversions by 21%.

Things to remember when creating your "about" page:

Make sure you have a good photo for your 'About' page - after all, this is the first thing people will see when they visit your site!

This is the first impression you'll make on your visitors, and it's often a more accurate reflection of what they're in for than any other page on your site. Make sure to choose an image that represents who you are as accurately as possible.

You may do all your business online, but people are more likely to buy from those they feel a connection with. In part that feeling comes through seeing a photo of you. You can get affordable headshots by finding an experienced photographer who will make sure the pictures represent YOU well and on point with what works for YOUR brand's look/feel. If your website is light and airy, don't wear a heavy/dark outfit. Consistency on your branding is extremely important on gaining trust.

Use keywords in the text of your about page to help search engines find it easier!

It's no secret that search engines love keywords. If you want your about page to be found by potential customers, make sure you include relevant words and phrases in the text of your page so it can rank higher on SERPs.

You may also want to consider hiring a professional copywriter who is well-versed in SEO best practices for this task. We would love to help!

Your About Page is a perfect opportunity to show off your personality, highlight what makes you different from other people in your industry, and establish credibility with potential clients.

BloomiDesign is ready to create the perfect “about” page for you.

Hiring us is the best way to have a fabulous “about” page that gives your business an edge over your competitors.

- Kristie
Owner/Designer of BloomiDesign